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Is Your Food Product Ready to Win Over The Market?

Introducing Product Market Surveys by Equinox Labs! Make Data-Driven Decisions That Make Your Product a HERO Amongst Customers!

Is your product ready for launch?

Don’t leave its success to chance! Equinox Labs helps brands understand customer needs, preferences and trends before products hit the market. With real-time insights and actionable feedback, you can minimize costly mistakes and ensure a winning product every time.

What You Get With Our Market Surveys


Customized Consumer Panels

We identify your exact target audience—segmented by age, gender, or demographics—ensuring accurate and reliable feedback.

Hedonic Testing & Ratings

Receive genuine product ratings based on taste, texture, odor, packaging, and price expectations.

Detailed Feedback Reports

Data presented in easy-to-understand matrices to guide decision-making and strategy.

Competitor Analysis

Stay ahead by understanding what the market values most and how you measure up.

Why Choose Equinox Labs?


We have partnered up with a number of your favourite brands. Get extra cashback and discounts when used with select partners.

Trusted by over 85,000 clients.

Our reports are accepted in 160+ countries.

Certified and Accredited by FSSAI, APEDA, NABL, ISO 9001, ISO 14001, ISO 45001 and MoEFCC.

750+ auditors in 150+ cities.

How It Works

Share Product Details

 Tell us about your product goals and market requirements.

Select a Panel

We customize panelists to represent your target market.

Run a Survey

Feedback is collected and analyzed through sensory and hedonic testing.

Get Actionable Insights

A comprehensive report with ratings, trends and consumer feedback is shared with you.

Visualisation of Sensory Analysis

Book Your Market Survey Today — Turn Customer Feedback into Your Competitive Edge!

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